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The Importance of Traceability to Today’s Consumer


Here at Shokay, we pride ourselves in offering brands resources that enable their end consumer to track the journey of their favourite Yak Wool clothing. After all, you can talk the talk with your sustainability strategy, but today’s consumer needs proof.

With traceability, companies can connect with consumers who want to see a product's journey.


The best part? All it can take is a simple scan of a QR code. Take a look at the QR code on the left to see how it worked for Frank & Oak! Or simply click on the barcode to be directed to the blockchain.


So, why does it really matter?


Transparency: The truth behind the travel

Today's shoppers want transparency from brands—especially when it comes to ethical sourcing practices. Traceability can help deliver on this expectation by providing information about where materials come from and how they're produced throughout all production phases.


Traceability: The path of a product


Tracing a product back to its source allows the consumer to see how their products were made and can help them make more informed purchasing decisions.

Traceability is essential for many reasons, but it’s especially significant in today’s complex world of trade. In order to make ethical choices with their purchases, consumers need to be able to trace where their products came from so they can make wise choices about where they shop.


Sustainability: A step in the right direction


You may be wondering why consumers care so much about traceability. It’s simple: sustainability is a growing concern for today's consumers.

In fact, according to a recent study by KPMG and International Labour Organisation (ILO), nearly 90% of global consumers are willing to pay more for products that support social and environmental initiatives- and traceability can go a long way towards satisfying these demands.


Our Approach to Traceability


While many companies choose to keep their supply chains secret because they don't want

their customers to know about the conditions in which their products were made, Shokay offers brands a simple way to see the whole supply chain- from our herding process to the creation of our knitwear.




The Power of Partnership

Shokay meets UPW and Vechain.


At Shokay, we have partnered up with UPW to ensure that you have the option to offer your consumer a beautifully designed and entirely traceable yak wool knitwear line. UPW ​​ produces design-led luxury and sustainable yarn collections focusing on fantastic colour and unmatched comfort.

We also have the pleasure of working with VeChain, the world's leading enterprise-grade public blockchain platform, delivering global sustainability objectives. Blockchain allows for full or partial traceability by recording every step along a product’s journey, from raw materials to finished goods, even after it reaches its end user.


For example, this technology would allow consumers to see that the yak wool was hand-combed in Tibet and produced in China.

If you’re worried about your traceability strategy not being up to scratch, don’t worry. The good news is it's never too late to introduce a traceability strategy into your business.

In fact, the team here at Shokay can take it off your hands entirely.


By crafting a sustainable yak knitwear line with Shokay, you can offer your consumer the chance to trace their clothing back to the beginning. Not only will you be squashing today’s growing concern of brand sustainability, but you will have a beautiful, soft and warm yak knitwear line.


It all starts with a conversation. So, why not get in touch with our team today to discover how you can use sustainable yak wool to create a traceable line of knitwear that your consumer will love for years to come?




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