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The Importance of Traceability to Today’s Consumer

Updated: Apr 18, 2023



So, why does it really matter?


Transparency: The truth behind the travel

Today's shoppers want transparency from brands—especially when it comes to ethical sourcing practices. Traceability can help deliver on this expectation by providing information about where materials come from and how they're produced throughout all production phases.


Traceability: The path of a product


Tracing a product back to its source allows the consumer to see how their products were made and can help them make more informed purchasing decisions. Traceability is essential for many reasons, but it’s especially significant in today’s complex world of trade. In order to make ethical choices with their purchases, consumers need to be able to trace where their products came from so they can make wise choices about where they shop.


Sustainability: A step in the right direction


You may be wondering why consumers care so much about traceability. It’s simple: sustainability is a growing concern for today's consumers. In fact, according to a recent study by KPMG and International Labour Organisation (ILO), nearly 90% of global consumers are willing to pay more for products that support social and environmental initiatives- and traceability can go a long way towards satisfying these demands.


Our Approach to Traceability


While many companies choose to keep their supply chains secret because they don't want

their customers to know about the conditions in which their products were made, Shokay offers brands a simple way to see the whole supply chain- from our herding process to the creation of our knitwear.




The Power of Partnership

Shokay meets UPW and Vechain.


At Shokay, we have partnered up with UPW to offer luxury yarns made from Responsible Yak Wool on demand. UPW ​​provides stock service for yarns in 100% yak and yak blends in a beautiful color range.

We also have the pleasure of working with VeChain, the world's leading enterprise-grade public blockchain platform, delivering global sustainability objectives. Blockchain allows for full or partial traceability by recording every step along a product’s journey, from raw materials to finished goods.


For example, this technology would allow consumers to see that the yak wool was hand-combed by Shokay in Western China and spun into yarn by UPW in Southern China.

If you’re worried about your sustainability strategy not being up to scratch, don’t worry. Introducing traceability is a great way to start.


Shokay works with a sustainable supply chain, from spinners, knitters, to weavers that can help you develop products traceable to the source. Not only will you be meeting today’s growing concern of brand sustainability, but you will have a beautiful, soft and warm yak knitwear line.


It all starts with a conversation. So, why not get in touch with our team today to discover how you can use Responsible Yak Wool to create a traceable line of knitwear that your consumer will love for years to come?




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Warmer than cashmere. Softer than wool. Sustainably sourced. 

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