Celebrating Culture + Preserving Heritage

YUSHU IMPRESSIONS CAPSULE COLLECTION WITH BMW

​Every year Shokay gives back to communities along our supply chain. This year we are raising cultural awareness with BMW’s CSR team by creating a capsule collection that highlights one of our yak sourcing regions in Yushu, Qinghai. The collection is called Yushu Impressions which celebrates Yushu’s landscapes, biodiversity, and its rich transitions. Our inspiration is drawn from local elements of Yushu, including yak, horse racing, lotus flowers, and of course the Tibetan antelope. All profits from this capsule will go towards capacity building for local entrepreneurs in Yushu.